Silver Comet Consultants

ABOUT

Brian Panosian.

Executive sales coach. 40+ years. Fortune 300 track record.

THE STORY

Four decades. Sixty-three industries. One playbook.

More than 40 years of sales and sales leadership experience — including 16+ years at Cisco Systems working with some of the most respected companies and senior executives in the world. Sessions built from real stories, real deals, and real lessons learned inside high-performing sales organizations and Fortune 300 companies.

40+Years leading sales
16+Years at Cisco
63Industries served

EXPERIENCE INSIDE

Cisco·Coca-Cola·P&G·Delta·McKesson·Southern Company

Brian Panosian delivering a sales keynote

BUILT ON THE ROOM

Forty years of walking into sales rooms — and walking out with teams that close.

THE METHOD

Three things I keep coming back to.

The rest is execution.

Nothing theoretical.

Every framework I teach comes from a real deal — one that closed, or one that didn’t. You’ll know which is which.

Built for the room that closes.

My best work is with senior leaders, founders, and the people actually making the call. That’s where I go.

Change that sticks.

Workshops end. Muscle memory doesn’t. I stay with you until the change is yours.

THE STANDARD

Proposing and closing are two different skills.

A proposal presents the opportunity. A close plan wins it — and that discipline is where most deals are quietly lost or won.

The only scoreboard

Your team’s results are the only true measure of my success. If you don’t improve, grow, and win, nothing else counts.

1% sharper, every day

Small, disciplined improvements compound. A team that gets one percent better each day doesn’t look the same a quarter later.

No tips and tricks

Proven best practices, real-world reps, and high-energy work that’s additive to the plan and the leaders you already have.

How to Master the Art of Being the Worst Salesperson

THE BOOK · #1 BESTSELLER

How to Master the Art of Being the Worst Salesperson.

Funny Failings to Future Success.

A #1 Amazon and Barnes & Noble bestseller. Humor, true stories, and practical lessons that expose the sales behaviors holding people back — and the proven habits that separate top performers from the rest.

SPEAKING

On stage.

High-energy, laugh-out-loud, totally unforgettable. Keynotes, workshops, and sales offsites that your team will still quote six months later.

The Killer Question

The one question that changes every discovery call. Brian’s signature opener — and why it works.

Executive Relevance

How to build narratives that connect your work to the outcomes C-suite actually cares about.

Brian Panosian on stage delivering a keynote

CLIENT RESULTS

What people say.

Brian came into our organization and instantly clicked. He brought an easy-to-digest approach and worked carefully to help us construct a plan. He then held us to task and worked with us to do the real work. We are considerably better off because of this relationship.

Scott Alexander
COO, Custom Patch Hats
Custom Patch Hats
Scott Alexander

Brian helped us shape a vision for a bigger, better company. His sales knowledge helped SunBrite develop procedures that increased the bottom line — and helped me as a CEO make key hires and build our sales strategy.

Jeff Robison
CEO, SunBrite Services
SunBrite Services
Jeff Robison

I've been in sales leadership for over 40 years and attended many coaching events. I thought I'd heard it all. Brian brought forth concepts I had never heard before. I learned something new — and we'll be implementing his best practices into our sales process.

Roy Olson
SVP of N. American Sales, Heartland School Solutions
Heartland School Solutions
Roy Olson

CLOSE

"If you want your team selling the way executives buy, let's talk."

Brian Panosian · Silver Comet Consultants
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